Let’s talk about marketing materials.
Updated: Jan 22
We all agree that marketing material is a substantial expression of your brand and a crucial part of your marketing plan.
Printed materials tend to float around. Not only that, but if you’re selling a “high involvement” product — something that’s expensive or important such as a premium honey, or a high-priced service, your customer will want to have that information close at hand. This is what kicked my imagination and my creative instinct in conceptualising these materials. Happy to have collaborated with Biosota organics for the second time and created these promotional materials for their branding.